Audience Targeting

Your customers, made easy

Want to improve one aspect of your business, or your entire digital marketing strategy, with advanced audience targeting? ISG is here to help you see your customers in greater detail than ever before.

Are Your Ads Reaching their Target Audience?

You want to sell as much as you can to as many people as you can, right? We get it. But unfortunately, it turns out the wider your target audience, the more lost your messaging gets and the less likely you are to convert.

No amount of money spent on advertising would matter if the wrong people are seeing your ads. That’s where an elite audience targeting strategy comes in.

Pinpointing Audiences

Audience targeting is a digital marketing technique that involves identifying and targeting specific groups of consumers who are most likely to be interested in your product or service. By identifying information like age, gender, location, and interests, you can more effectively market to them and improve your chances of conversion – saving your brand both time and money…

Audience Targeting with ISG

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audience targeting isg way mobile

Here’s how we get it done

Bull’s-eye branding with ISG

You can say Audience Targeting is ISG’s “secret sauce.” It’s the motor behind our performance-marketing engine, allowing each of our marketing capabilities to flourish and elevate your brand above the competition.

We do our research

Through market research and our leading Customer Data Platforms, we quickly discover who your target audience is and what their needs and wants are.

We’re audience organizers

Utilizing our extensive data collection, ISG can segment your audience into smaller, distinguished groups. This allows us to create more targeted marketing campaigns that are more likely to convert.

A Full Funnel Approach, Powered by Data

ISG has been providing our data-driven marketing approach to connect renowned brands to millions of customers across the nation through:

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Data, Analytics, & Business Intelligence

Advanced tracking & reporting that drive informed business decisions

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Audience Targeting

We leverage innovative audience-targeting tools to identify & generate more qualified leads

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SEM & Local Search

Proven brand and non-brand search strategies that help you stand out to your customers online

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Search Engine Optimization

Hyper-targeted online content that ranks & converts. Leverage SEO and work your way to the top of search results.

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Programmatic Media

ISG utilizes demand-side platforms to buy premium ad inventories in real time and with the most efficient ad spend

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Social Media Management

Broadening your brand’s reach across the most popular social platforms on the internet

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Email Marketing

A measured approach to making every email count and stay top of mind.

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Conversion Rate Optimization

Bigger, better sales numbers that increase your bottom line

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Creative Design

Best-in-class messaging and content that puts your brand front & center

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Ready to take your business to the next level?