Performance-Propelled Marketing

Acquire and Conquer

Think ROI. Think ISG.

You want results. Almost as much as we do. Let’s just say we are kind of obsessive about our performance, which happens to be your ROI. Your success is our success. And our passion.

Our Partners >

Unique Impressions

40+ Billion

To date, we have generated over 40 billion unique impressions.

Customer Acquisition

5+ Million

We have acquired over 5 million customers for our brand partners.

Market like you mean it

Real-time profitability reporting

ISG has developed reporting methodologies that continuously track both campaign effectiveness and profitability in real-time. This allows us to instantly make nimble adjustments and tweak performance to optimize each campaign and maximize ROI.

Tier 1 level Google account support

ISG has the benefit of Tier 1 account level support from both Google and Bing, which allows us to better manage paid search campaigns on behalf of our partners. Tier 1 support includes dedicated account management teams that support campaigns and provide ISG with access to additional insights, beta testing, and other powerful resources.

In-house top-level talent

ISG’s marketing department is stacked with experienced top talent that is able to develop and launch all marketing tactics in-house. This allows us to seamlessly interweave disciplines like website design and development, SEM, SEO, content origination, and even print and traditional media. ISG can target both English and Spanish speaking audiences and deliver bilingual websites and campaigns that reach consumers in the language in which they are most fluent.

Highly advanced marketing analysis

ISG’s custom suite of marketing analytics software enables a complete sales funnel view of a customer’s digital journey down to the search query level. The insights derived provide true click attribution insights to effectively structure campaigns for maximum spend efficiency and optimized ROI.

Proprietary geographic algorithms

We have developed in-house a number of industry-leading algorithms that precisely tailor and optimize campaigns to specific geographic areas. These algorithms utilize internal and external data to determine which ads should be served to a customer based upon availability and sales likelihood. Factors powering the algorithm include provider and product availability, historical sales volume, activation and churn rates, and average ARPU.

Interwoven sales & marketing teams

ISG combines the expertise of sales and marketing disciplines to understand the customer journey and fully maximize conversion rates. For example, our ad preview tool displays whatever ad a customer is responding to, allowing the sales agent to gain key insight into what motivated the customer to call, and allows them to better tailor their conversation to the customer’s expectations.

Fast and fluent

Our versatility is hard to beat. Our flat structure and deep multicultural talent pool allow us to adapt and scale rapidly in both English and Spanish markets, while remaining 100% US-based.

President and CEO Josh Slater is an excellent example of the opportunity that exists at ISG. Josh joined the company in 2011, working his way through several key roles before ascending to ISG’s top leadership position. ISG maintains a remarkably flat corporate structure that allows us to operate as nimbly as a small company despite our growing size.

Key players at ISG

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Josh Slater

CEO

President & CEO

Josh Slater

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Lauren Miska

CEO

Senior VP, General Counsel & CCO

Lauren Miska

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George Smith

CEO

CIO

George Smith

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Adam Baker

CEO

VP of Business Analytics

Adam Baker

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Nicholas Dormans

CEO

VP of Sales

Nicholas Dormans

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John Hiatt

CEO

VP of Partner Strategy

John Hiatt

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Deborah Colson

CEO

Controller

Deborah Colson

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Jake Rosen

CEO

Director of Paid Search

Jake Rosen

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Jason Hazlewood

CEO

Director of Digital Media

Jason Hazlewood

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Brandon Seymour

CEO

Director of SEO

Brandon Seymour

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Tori Holbrook

CEO

Director of Sales

Tori Holbrook

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Tiffanie Francillon

CEO

Director of Human Resources

Tiffanie Francillon

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Ryan Williams

CEO

Director of Customer Experience

Ryan Williams

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Jamie Mahler

CEO

Corporate Recruiter

Jamie Mahler

Work with ISG

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