Performance-Propelled Marketing
Think ROI. Think ISG.
You want results. Almost as much as we do. Let’s just say we are kind of obsessive about our performance, which happens to be your ROI. Your success is our success. And our passion.

Unique Impressions
40+ Billion

To date, we have generated over 40 billion unique impressions.
Customer Acquisition
5+ Million

We have acquired over 5 million customers for our brand partners.
Market like you mean it
Real-time profitability reporting
ISG has developed reporting methodologies that continuously track both campaign effectiveness and profitability in real-time. This allows us to instantly make nimble adjustments and tweak performance to optimize each campaign and maximize ROI.
Tier 1 level Google account support
ISG has the benefit of Tier 1 account level support from both Google and Bing, which allows us to better manage paid search campaigns on behalf of our partners. Tier 1 support includes dedicated account management teams that support campaigns and provide ISG with access to additional insights, beta testing, and other powerful resources.
In-house top-level talent
ISG’s marketing department is stacked with experienced top talent that is able to develop and launch all marketing tactics in-house. This allows us to seamlessly interweave disciplines like website design and development, SEM, SEO, content origination, and even print and traditional media. ISG can target both English and Spanish speaking audiences and deliver bilingual websites and campaigns that reach consumers in the language in which they are most fluent.
Highly advanced marketing analysis
ISG’s custom suite of marketing analytics software enables a complete sales funnel view of a customer’s digital journey down to the search query level. The insights derived provide true click attribution insights to effectively structure campaigns for maximum spend efficiency and optimized ROI.
Proprietary geographic algorithms
We have developed in-house a number of industry-leading algorithms that precisely tailor and optimize campaigns to specific geographic areas. These algorithms utilize internal and external data to determine which ads should be served to a customer based upon availability and sales likelihood. Factors powering the algorithm include provider and product availability, historical sales volume, activation and churn rates, and average ARPU.
Interwoven sales & marketing teams
ISG combines the expertise of sales and marketing disciplines to understand the customer journey and fully maximize conversion rates. For example, our ad preview tool displays whatever ad a customer is responding to, allowing the sales agent to gain key insight into what motivated the customer to call, and allows them to better tailor their conversation to the customer’s expectations.
Fast and fluent
Our versatility is hard to beat. Our flat structure and deep multicultural talent pool allow us to adapt and scale rapidly in both English and Spanish markets, while remaining 100% US-based.

President and CEO Josh Slater is an excellent example of the opportunity that exists at ISG. Josh joined the company in 2011, working his way through several key roles before ascending to ISG’s top leadership position. ISG maintains a remarkably flat corporate structure that allows us to operate as nimbly as a small company despite our growing size.
Key players at ISG

Josh Slater
President & CEO
Josh Slater

Lauren Miska
Senior VP, General Counsel & CCO
Lauren Miska

George Smith
CIO
George Smith

Adam Baker
VP of Business Analytics
Adam Baker

Nicholas Dormans
VP of Sales
Nicholas Dormans

John Hiatt
VP of Partner Strategy
John Hiatt

Limin Zhao
VP of Marketing
Limin Zhao

Deborah Colson
Controller
Deborah Colson

Jake Rosen
Director of Direct Response
Jake Rosen

Jason Hazlewood
Director of Online Experience & Usability
Jason Hazlewood

Tori Holbrook
Director of Sales
Tori Holbrook

Tiffanie Francillon
Director of Human Resources
Tiffanie Francillon

Ryan Williams
Director of Customer Experience
Ryan Williams

Jamie Mahler
Corporate Recruiter
Jamie Mahler

Beverly Lowe
Corporate Recruiter
Beverly Lowe
Work with ISG
Powered by People. Propelled by Performance.
