Think ROI. Think ISG.
You want results. Almost as much as we do. Let’s just say we are kind of obsessive about our performance, which happens to be your ROI. Your success is our success. And our passion.
To date, we have generated over 40 billion unique impressions.
We have acquired over 5 million customers for our brand partners.
Market like you mean it
Real-time profitability reporting
ISG has developed reporting methodologies that continuously track both campaign effectiveness and profitability in real-time. This allows us to instantly make nimble adjustments and tweak performance to optimize each campaign and maximize ROI.
Tier 1 level Google account support
ISG has the benefit of Tier 1 account level support from both Google and Bing, which allows us to better manage paid search campaigns on behalf of our partners. Tier 1 support includes dedicated account management teams that support campaigns and provide ISG with access to additional insights, beta testing, and other powerful resources.
In-house top-level talent
ISG’s marketing department is stacked with experienced top talent that is able to develop and launch all marketing tactics in-house. This allows us to seamlessly interweave disciplines like website design and development, SEM, SEO, content origination, and even print and traditional media. ISG can target both English and Spanish speaking audiences and deliver bilingual websites and campaigns that reach consumers in the language in which they are most fluent.
Highly advanced marketing analysis
ISG’s custom suite of marketing analytics software enables a complete sales funnel view of a customer’s digital journey down to the search query level. The insights derived provide true click attribution insights to effectively structure campaigns for maximum spend efficiency and optimized ROI.
Proprietary geographic algorithms
We have developed in-house a number of industry-leading algorithms that precisely tailor and optimize campaigns to specific geographic areas. These algorithms utilize internal and external data to determine which ads should be served to a customer based upon availability and sales likelihood. Factors powering the algorithm include provider and product availability, historical sales volume, activation and churn rates, and average ARPU.
Interwoven sales & marketing teams
ISG combines the expertise of sales and marketing disciplines to understand the customer journey and fully maximize conversion rates. For example, our ad preview tool displays whatever ad a customer is responding to, allowing the sales agent to gain key insight into what motivated the customer to call, and allows them to better tailor their conversation to the customer’s expectations.
Fast and fluent
Our versatility is hard to beat. Our flat structure and deep multicultural talent pool allow us to adapt and scale rapidly in both English and Spanish markets, while remaining 100% US-based.
Key players at ISG
President & CEO
Senior VP, General Counsel & CCO
VP of Business Analytics
VP of Sales
VP of Partner Strategy
VP of Marketing
Director of Paid Search
Director of Digital Media
Director of Sales
Director of Human Resources
Director of Customer Experience
“ISG appreciates me as an employee. They periodically have company contests and events, creating a caring and fun everyday work environment that makes me look forward to being here. I have never felt so valued in a job before!
“ISG has given me the opportunity to grow as an individual and create a career in sales management that is going on 8 years now. This is a company that has an incomparable atmosphere filled with great coworkers, a strong work ethic, and plenty of motivation to continue striving.”
“I am proud to be part of this great team, with colleagues and benefits, and an excellent work environment. I like the constant growth we have, and how ISG offers all the benefits to enjoy a high quality of life and grow professionally.”
“ISG has the most structured and efficient operation I’ve seen. The transparency ensures every employee, and every partner understands the common goals we’re trying to achieve. What’s not to love about that?”
“The past few years has been a journey for me at ISG. And through the process, the management and staff have been so supportive and made me feel like a vital part of the team! Nothing but love!”
“Everyone says that you should like what you do. But what about being challenged? Beyond just saying yes to a challenge, it takes a team of like-minded professionals to lock arms and achieve what was individually impossible. That is ISG!”
Work with ISG
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