Data, Analytics, & Business Intelligence
Data-Driven Decisions
Business decisions can be stressful … especially when you don’t know how they’re truly impacting your brand’s digital marketing efforts. With ISG’s Data, Analytics, and Business Intelligence services, you’ll never have to wonder if you’re making the right next move.
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Insight is Everything
It’s the heartbeat of the consumer buying journey. Data allows your brand to:

  • Improve Customer Segmentation
  • Drive More Effective Campaigns
  • Boost Lead Generation & Sales
  • Enhance ROI
  • Make Better Use of Marketing Budget
  • Gain Deeper Insights Into Customer Behavior
  • Identify New Opportunities for Growth

Data analytics has become an essential component of modern digital marketing strategies, as businesses increasingly rely on real-time analytics and insights to inform pretty much everything they do. After all, who’d want to spend another second wasting more time and resources on the wrong digital marketing strategy?

Not us. And hopefully, not you.

Marketing Intelligence Solutions.
Data is who we are. It’s in our DNA. We measure up, because we measure everything. At ISG, we know that data collection is nothing without an exceptional digital marketing strategy that considers your brand’s:
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Return On Investment
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Ad Spend
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Market Presence
Data collection is key to crushing it in the digital marketing world. That’s why ISG developed a suite of analytics and business intelligence tools to help brands make the most of their data. From lead generation to conversion, our tools can help you track and optimize every aspect of your customer’s shopping journey – so you can be sure you’re getting the most out of your digital marketing efforts.
A Full-Funnel Approach, Powered By Data.
ISG has been providing our data-driven marketing approach to connect renowned brands to millions of customers across the nation through:
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Data, Analytics, & Business Intelligence

Advanced tracking & reporting that drive informed business decisions

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AUDIENCE TARGETING

We leverage innovative audience-targeting tools to identify & generate more qualified leads

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SEM & LOCAL SEARCH

Proven brand & non-brand search strategies that help you stand out online

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SEARCH ENGINE OPTIMIZATION

Hyper-targeted online content that ranks & converts

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PROGRAMMATIC MEDIA

ISG utilizes demand-side platforms to buy premium ad inventories in real time and with the most efficient ad spend

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SOCIAL MEDIA MANAGEMENT

Broadening your brand’s reach across the most popular social platforms

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EMAIL MARKETING

A measured approach to making every email count

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CONVERSION RATE OPTIMIZATION
Bigger, better sales numbers that increase your bottom line

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CREATIVE & PRINT

Best-in-class messaging and content that put your brand front & center

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In case you needed more reasons to give ISG a try.
We Get The Competition Jealous
Leveraging our advanced internal tools to build and segment audiences, drive more effective campaigns, and measure ROI, we’ll ensure your brand stays miles ahead of the competition and better meets the needs of your target audience.

We Keep It Focused On What’s Most Effective
We analyze your data in real-time and make faster, more informed decisions about which marketing tactics are working best for your brand. From optimizing keyword rankings to tracking social media engagement, we’ll help you make the most of your marketing budget and generate more leads for your business.

We Never Stop Looking For Areas Of Improvement
We gain an unparalleled understanding of how your customers engage online and use that data to develop a dynamic, cost-saving strategy that attracts the right audience at the right moments. Whether you’re using paid advertising or organic search strategies, we’ll identify areas for enhancement and deliver better results over time.

Our services include:
  • Data Management
  • Data Mining
  • Custom Tagging
  • Data Analysis
  • Data Visualization
  • Reporting & Custom Performance Dashboards
  • Attribution Modeling Solutions
  • Customer Segmentation
  • Market Research
LET'S CONNECT
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Ready To Discuss Your Business Goals?

We’d love to chat.

Whether you’re looking to improve your marketing ROI, boost sales, or simply gain a deeper understanding of your customers, ISG’s data and analytics services can help. With our expertise. we can help you make better decisions about how to use data to drive growth and improve efficiency for your brand.

Contact us today to learn more about our data and analytics services.