Launching with traditional media in 2008, ISG quickly scaled to become the largest satellite television and internet acquisition partner in the country. As traditional media response rates declined, ISG simultaneously added resources and quickly pivoted into the full-funnel digital space, including search, programmatic, email to social, SEO, and audience segmentation. To date, ISG has driven over 1.5 million activations. ISG is featured as having best-in-class websites, which include segments developed specifically for the Latino market.