Your Customers, Made Easy
You want to sell as much as you can to as many people as you can, right? We get it. But unfortunately, it turns out the wider your target audience, the more lost your messaging gets and the less likely you are to convert.
No amount of money spent on advertising would matter if the wrong people are seeing your ads. That’s where an elite audience targeting strategy comes in.
Audience targeting is a digital marketing technique that involves identifying and targeting specific groups of consumers who are most likely to be interested in your product or service. By identifying information like age, gender, location, and interests, you can more effectively market to them and improve your chances of conversion – saving your brand both time and money.
Bull’s-Eye Branding With ISG
You can say Audience Targeting is ISG’s “secret sauce.” It’s the motor behind our performance-marketing engine, allowing each of our marketing capabilities to flourish and elevate your brand above the competition.
We Do Our Research
Through market research and our leading Customer Data Platforms, we quickly discover who your target audience is and what their needs and wants are.
All The Right Channels
Not all marketing channels will work for all audience groups. We’ll identify which channels are most effective for reaching your target audience, including:
Data, Analytics, & Business Intelligence
Advanced tracking & reporting that drive informed business decisions
We leverage innovative audience-targeting tools to identify & generate more qualified leads
SEM & LOCAL SEARCH
Proven brand & non-brand search strategies that help you stand out online
SEARCH ENGINE OPTIMIZATION
Hyper-targeted online content that ranks & converts
ISG utilizes demand-side platforms to buy premium ad inventories in real time and with the most efficient ad spend
Broadening your brand’s reach across the most popular social platforms
A measured approach to making every email count
Best-in-class messaging and content that put your brand front & center
We People Watch And Keep On Digging
We track and measure your results so you can see how effective your audience targeting is. ISG does this through a number of metrics including website traffic, conversion rate, leads generated, and other KPIs you don’t need to worry about. ISG builds lookalike audiences — groups with similar shopping behaviors to your current customers — to explore new opportunities to drive conversions and cut costs.
Audience Targeting With ISG
We’d love to chat.
Want to improve one aspect of your business, or your entire digital marketing strategy, with advanced audience targeting? ISG is here to help you see your customers in greater detail than ever before.
Contact us today to learn more about our audience targeting services.